Neon Dreams: A Biscayne Boulevard How To



Photo courtesy of MiMo Biscayne Boulevard Association

Coppertone Girl

Miami is a big bold city- always in the news, for better or worse. But by comparison, our neighborhoods- our buildings and streets- are timid. I’m not referring to South Beach which has always been bombastic sometimes at the expense of its residents or the Miami Design District which has some of the most high-quality design in the entire city. Rather, I’m referring to the neighborhoods in between the big ones, which are the glue of this town, but can’t quite catch that wave. Historic Biscayne Boulevard, affectionately named MiMo Biscayne Boulevard after the overwhelming number of buildings designed in the style of Miami Modern, is one such neighborhood.

When I was asked to join the MiMo Biscayne Association Board over a year ago, I wanted to understand all the moving parts and evaluate where I could fit in best. After all, the organization had been clipping along for ten plus years and I didn’t want to step on anyone’s toes. But with all the effort of individual committees and members, businesses still struggle with low foot-traffic and rising rents. It’s a story that’s likely familiar to other communities too. How can a major four lane roadway with some charming historic buildings attract more people? Why don’t more people walk the neighborhood? What can be done to help? And that’s where my internet search started.

Let’s start with the basics.

1. Housing = people:

You need at least 5,000 households per square mile to support retail. The MiMo Biscayne Boulevard corridor definitely meets this threshold, but most of these folks aren’t going to support much retail.